I travelled to North America earlier this year, and amongst the
tourist photos of Niagara Falls and the Golden Gate Bridge, are
photographs of public rubbish receptacles. I was fascinated by the
various levels of recycling available to innocent members of the public.
For example; Yosemite was advanced and educational, Toronto was
efficient and included paper! Some other places had yet to discover the
joys of recycling. San Francisco surprised with dual receptacles in the
hotel room and corn starch bottled shampoo. Leaving the hybrid taxis
behind to head east, one discovered elements of ‘the throwaway society’
that America is renowned for, further away from the main cities.
At home we have three bins, cleared by the local council. Landfill,
garden waste and recycling (paper, cardboard & plastics). Add to
that one more, organics, composted by yours truly in the garden.
So, why am I writing about waste and recycling? Well moving from the
social to the business perspective, at work we have one bin, and trying
to introduce the three that people experience at home can be
challenging. Why is it – remarked one of my work colleagues – that we
leave our recycling behaviours at home when we come to work? A darn good
question! One I don’t have an answer to, yet, but I think is connected
to my travelling experience. Different values in different places.
Barriers such as perceived and actual costs, and logistics issues - who
is collecting or emptying your bins can be a real issue.
I read an article recently about a multinational that had seven, yes
seven, recycling options. The culture there had advanced to such an
extent, that no one wanted to be the person placing something in the
landfill bin! So my workplace culture, like many out there, has some way
to go yet, but one has to start somewhere. The important thing is that
we have started. I think a key benefit from establishing recycling ‘bin
behaviour’ in the workplace is how the culture of ‘waste not’ moves from
the local bin to core business practice. If we had a seven bin culture
in the workplace, just think how that would extend into our work
practices and what value to the bottom line that might add. How are
those perceived or even real costs looking to you now?
While writing this, I am waiting for my flight in Avalon Airport (a
small regional airport 55km from Melbourne). I was approached by a young
woman wanting to survey me on my travel habits and question me on
improvements for the airport. As I gazed at the plentiful, oversize
waste bins, I suggested that Avalon would be much improved with some
recycling bins.........
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